Chalk Creative Partners
Chalk Outdoor
One chalk stroke, one promise.
Expedition gear designed in West Cornwall, Connecticut — a single chalk stroke becomes a circular C/O monogram, burnt orange on black.
- Branding
- Visual identity
- Web
Mayamaya
A brand that takes flight.
Create a brand based on a pelican.
- Branding
- Web
Balance
Botanicals, front and center.
Re-brand the existing product to give it stand-out shelf presence and highlight the botanical infusions. Develop two new product lines — cans and liquid enhancers.
- Re-brand
- Packaging
- Product lines
Balance Prebiotic
Something a little zesty.
Label design and packaging for a prebiotic sparkling drink in three flavors — Lemon, Tangerine and Ginger Lime — from single cans to 4-packs.
- Branding
- Packaging
- Art direction
Travel
For all the jet without the lag.
Product identity for Travel®, a premium water for life on the move — a serif wordmark with a water-drop A, the bottle, and a black-and-white campaign.
- Branding
- Packaging
- Art direction
Seven
Pineapple enzyme, not pineapple flavor.
Create a beverage brand based around a pineapple enzyme that helps with digestion — without the product being pineapple flavored. A hint of lemon for still, a hint of lime for sparkling.
- Branding
- Packaging
Yeday Hard Seltzer
Colour your day.
Brand identity and packaging for Yeday hard seltzer — a colour-burst mark and a striped carton system that gives each of the twelve flavours its own palette.
- Branding
- Logo
- Packaging
EP01 Backpack
Engineered, not decorated.
A fully waterproof technical backpack — an identity engineered, not decorated: a custom monospaced typeface drawn from the pack’s welded geometry, anchored by a single red index dot.
- Visual identity
- Type design
- Art direction
EP01
Not for everyone.
EP01™ Mono Pro, a custom monospaced typeface for the Chalk Outdoor × Fourth Element EP01 collaboration — drawn for garments, gear and print, with full Latin Extended support.
- Type design
- Identity
Chalk Outdoor Website
Nothing ships until it has survived a mission.
The Chalk Outdoor website — store, products, field-testing logs, weights & materials and an archive — designed and built to read like expedition documentation.
- Web design
- Web development
Odyssey
Travel design.
Identity for Odyssey Travel Design, a luxury travel advisor — a monogram of two mirrored arcs and a stem, drawn on a strict 45° construction and extended into a repeating pattern.
- Branding
- Logo
- Web design
EYOS Expeditions
The expedition leaders.
Identity for EYOS Expeditions, who plan and lead expeditions by superyacht — a wordmark whose slashed O doubles as a compass, carried from business cards to crew kit and the yacht itself.
- Branding
- Logo
- Apparel
The B Website
The B luxury countryside.
Website for The B – Countryside, a luxury hotel in the Istrian countryside — an interactive masterplan of the estate, suite-by-suite details, the B-Eat Labo kitchen and a live weather footer.
- Web design
- Web development
